hot juice studios | bumpp.gg · content capture · rdc 2026

You're in.

Two days inside the biggest Roblox moment of the year, shot for the hundreds of millions of players who will never get a badge.

sept 9 · pressroom creator dinnersept 10 · rdc, san jose convention centerbrief + budget
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the brief01 · what we are making

The video most Roblox players will never get to see. When they watch, they should feel let in.

Amy, your brief asked for two days of founding-story content around RDC, built for TikTok and YouTube, with a piece you can put in front of investors. This is how we'd make it. Not a restatement of what you sent, but how Hot Juice reads it, shoots it, and gets it back to you fast enough to matter.

The audience is the player who has never heard of RDC, so everything we cut is an all-access pass: the creators they already follow, the room they cannot get into, the purple furry wall going up, the cake, Boopp, the hallway chatter. Behind the curtain, never behind glass. Your brief said it best: when they watch, they should feel let in. We build every clip to earn that.

primary use

Awareness, TikTok and YouTube first

Volume of vertical clips, cut on hooks, built to be reposted by the creators in them.

secondary use

Investor deck, Q4 raise

A hero film that tells the founding story, plus a repository the team can pull from all year.

tertiary use

Creator recruiting proof

Every creator who sat with bumpp gets their own moment they will want to share.

2
shoot days
dinner + rdc day one
17
creators confirmed
31M+ yt subscribers combined
40
vertical clips
tiktok, shorts, reels
Thu am
first selects with bumpp
the morning after the dinner
the through lines02 · what every cut carries

Five things we are always hunting for.

01 · access

"You are not supposed to be here." Doors, wristbands, the private room, backstage at the booth. The feeling of being let in is the brand promise, so the camera earns it every time.

02 · the creators

They are the centerpiece. Quick, natural moments with each of them, shot so their own audience recognizes them in the first second and so bumpp can tag them.

03 · boopp and the purple

Mascot, balloons, furry wall, cake. The world of bumpp shows up in frame constantly, never explained, always present.

04 · the founding story

Amy and the team on camera, in the moment, saying why. This is the spine of the hero film and what the deck pulls from.

05 · the scene

RDC itself. Queues, main stage, the floor, the after-parties. The bigger the moment feels, the more the access is worth.

tone

Warm, fast, a little cheeky. Cinematic where it counts, phone-native where it should feel real. Never corporate, never a sizzle reel.

the room02b · who is confirmed for sept 9

We know who's walking in.

Seventeen creators confirmed so far, over 31 million YouTube subscribers between them, before the pending names land. That is the reach in the room, and it is the reason the cuts get made fast and tagged.

Lana Rae9.6MIBellaYT4.93MNoBrainJames4.8Mrussoplays2.86Mellaparis1.45Mjessetc1.38Mitsjustnicholas1.38Mvalekis905Ksoph_style783Kcakemiix768Kpeachyylexi596KPixiiuwu518KMyUsernamesThis435Kashleybunni432Kxpie385Kmathep21.1KUwucutesingleyt
pending, and worth planning forKat12.2Mseekme883Kalaskaviolet2.8Mmeganplays3.65M
why this matters

We shoot the night social-ready and YouTube-ready. bumpp gets a cut and a run of shorts it can post itself, tagging the creators who are in them, so they reshare to their own audiences. That is the whole play: one room, one night, and millions of followers seeing bumpp through people they already watch.

the shoot plan03 · how it gets shot

Vertical first. Two units. Nothing missed.

Two units, two speeds. Hi-fi: Joe Huynh on cinema A-cam with wireless audio, every setup framed with the 9:16 crop in mind. Lo-fi: Marcus shooting iPhone-first, native vertical, social-first, close and fast, plus stills and the after-parties solo. Marcus directs and produces the day, and shoots the feed-native layer himself. Both feeds land in one bin the same night.

hi-fi and lo-fi

Cinema and phone, on purpose

Cinema 4K for the hero film and the clips that live on the channel all year. iPhone for the raw, native, reshareable layer that feels like it came from inside the room. Neither is the backup.

creator moments

Quick, natural, ninety seconds

A couple of easy questions to each creator, the same ones all night so answers cut together. Lav mic, natural light plus one small key, no setup longer than two minutes.

hooks

Capture the first second

Every setup starts with a reaction, a reveal, or a line. We shoot the hook on purpose, not hope to find it in the edit.

the morning after

bumpp posts first, creators reshare

A handful of selects from the dinner get cut that night and land with bumpp by morning. bumpp posts them, creators are tagged, creators reshare, and the story builds while everyone is still on the floor.

Wed
Sept 9pressroom · 189 w santa clara st
Creator dinner

5:00 PM crew in. Room build, balloons, place cards, the cake, the "You're in" wall: prep footage before anyone arrives. 5:45 to 8:00 dinner. Cinematic room B-roll, portrait moments as creators arrive, candid table conversation, rolling interviews in a quiet corner throughout. Amy's welcome on two cameras. Through 9:00 wrap. Group moments, cake reveal, goodbyes, the room emptying out. Card backup before we leave the building.

Wed
nightsame-night cuts
Selects cut after the dinner

A handful of selects, 3 to 5 vertical clips, cut that night and delivered to bumpp by Thursday morning. Not everything, and not to creators directly. They are in bumpp's hands Thursday morning, before booth build, so bumpp can post, tag the creators, and get them to come by the booth to pick up their gift from the night before. It builds from there through the day.

Thu
Sept 10san jose convention center
RDC day one

12:00 to 1:00 booth build. Purple furry wall going up, backstage energy, the team prepping. 2:00 to 5:00 booth live. Primary window. Creators and attendees at the booth, reactions, Boopp moments, quick creator hits with the RDC floor behind them. Rest of day roaming. Queues, main stage, hallway chatter, spontaneous creator interviews. By now last night's clips are live on bumpp's TikTok with creators tagged, so the booth has a reason to visit. Evening, if confirmed. Marcus solo, iPhone only, one or two after-parties, enough to convey the scene, then out.

Fri
Sept 11ingest + rush
Rush edit starts

Joe travels home and cuts the same day. Footage organized by creator and by through line. First hooks selected with Amy's input on which creators to lead with.

Sat
Sept 1248 hours
Rush batch of 8 delivered

Wave two of the forty, cinema-led this time. Posted while RDC is still running, so bumpp is in the conversation, not recapping it.

Sun
Sept 2010 days
Full package

Remaining clips, hero film, stills, and the repository delivered as downloadable links.

Pressroom private room, bumpp dinner render
sept 9 · pressroom private room · balloons, the wall, the table
Custom bumpp.gg cake, as a TikTok
FollowingFor You
b
+
248.3K
4,102
1.2M
31.7K
@bumpp.gg

you're in. the room, the creators, the cake. rdc 2026 #roblox #rdc2026 #bumpp

♪  original sound · bumpp.gg
HomeFriends+InboxProfile
♥♥♥♥♥
what it looks like on the feed

Every setup ends up here.

Cake reveal, creator moment, the wall going up. Each one is framed on the day so it drops straight into a 9:16 frame with the face clear of the caption and the rail. Captions burned in, clean version alongside, exported for TikTok first, then Shorts and Reels from the same master.

9:16vertical master, 4K source
15–45scut on the hook
taggedcreators tagged, they reshare
deliverables04 · what lands, and when

Forty clips, one hero film, the repository.

bumpp's brief bracketed 30 to 50 clips. From two days with one cinema unit and one phone unit, forty finished pieces, edited and cut, is the number we can stand behind at the quality that gets reposted. The same-night selects and the rush batch are the first two waves of that forty, not on top of it.

deliverable
spec
count · timing
Finished vertical clips
9:16, 15 to 45 seconds, cut on hooks, captions burned in plus a clean version. Built for TikTok first, exported for Shorts and Reels from the same master. Creators tagged in the clips they appear in so they can reshare from bumpp's posts. Forty total, delivered in three waves:
40total, by day 10
Wave 1 · same-night selects
A handful cut after the dinner, native vertical, iPhone-led. In bumpp's hands Thursday morning before booth build, to post with creators tagged so they come by the booth for their gift.
3 to 5of the 40 · thursday morning
Wave 2 · rush batch
Cinema-led, the strongest creator moments from both days. Posted while RDC is still running.
8of the 40 · within 48 hours
Wave 3 · the full set
Everything else. Creator moments, access and behind-the-scenes, Boopp and the world, founding-story beats.
the restof the 40 · by day 10
Hero film
Roughly 90 seconds. The two days as one story, music-driven, creators and the founding story in Amy's voice. Delivered 16:9 for YouTube and the deck, plus a 9:16 version for TikTok.
1by day 10
Stills
Social-ready stills shot on the iPhone unit plus pulls from 4K frames, color-matched to the clips, to accompany posts.
10plus the rest in the repository
The repository
Everything usable, hi-fi and lo-fi, plus every still, organized by day, creator, and through line in a shared drive. Amy's team picks from it and uses it for whatever they need, press, deck, socials, all year. Not a dump, a library.
alllo-fi and stills land first, full archive by day 10
the mix, answered

Your brief asked what the right mix of quick phone footage and higher-production work looks like. Both, on purpose. The same-night clips and the rush batch lean on the iPhone unit and the simplest cinema setups because speed is the value while RDC is live. The full set and the hero film lean on Joe's A-cam because those live on the channel and in the deck for a year. Same shoot, two speeds, one repository.

cost summary05 · september 1, 2026

The budget.

One number, built for a seed-stage partner and a friend. Camera package absorbed, color and captions included, insurance and our standard 20 percent handling fee waived. The breakout below is every cost and estimate behind it, because that kind of transparency is how we like to work.

the number · 50 percent deposit, 50 percent on delivery
$9,300
two shoot days, forty clips in three waves, hero film, ten stills, the repository
paid in full on approval · save $700
$8,600
one invoice, done in one go, travel booked the same afternoon
clientbumpp.gg by Blueberry
Amy Luo
productionHot Juice Studios
EP / Director, Marcus Murphy
shoot datesSeptember 9 and 10, 2026
San Jose, CA
deliveryfirst clips Thursday morning, 8 more in 48 hours
full package in 10 days, weblinks
hide the itemized breakoutshow the itemized breakoutevery cost and estimate behind the number
line item
qty
rate
estimate
A
Crew
6,500
EP / Director + social-first iPhone unit, Marcus Murphyprep, both shoot days directing and shooting the lo-fi layer, stills, after-parties solo, delivery. Flat, to cover time
1
1,500
1,500
Director of Photography, Joe HuynhSept 9 dinner and Sept 10 RDC, cinema A-cam plus audio. Two days, flat
1
2,000
2,000
Editor, Joe Huynhsame-night selects after the dinner, rush batch of 8 within 48 hours, then the full set, hero film, stills, repository
1
3,000
3,000
B
Travel and lodging, estimated
2,500
Air fare, DPround trip into SJC, booked the day this is approved
1
750
750
Excess baggagecamera and media case
1
100
100
Lodging allowancetwo nights, Sept 9 and 10, capped at this. Joe gets the room, Marcus commutes
2
325
650
Ground transportationrideshare, parking, venue to venue, both days
1
400
400
EP mileageMarcus drives in from Carmel Valley each day, no room
1
300
300
Crew mealstwo days, two crew
1
300
300
C
Equipment, media, music
300
Camera, lenses, gimbal, wireless lavsHot Juice package, absorbed, no charge
included
Media and backupon-site backup drive, two copies of everything before we leave the room
1
150
150
Music licensingcleared library tracks across all cuts
1
150
150
Color, captions, titles, platform exportsincluded
included
D
Fees
waived
Insurance, 3%waived
waived
Production and payroll handling, standard 20%waived
waived
Total
$9,300

Travel and lodging are estimates, booked the day this is approved. Lodging is a capped allowance. Crew and edit are flat.

What this covers

  • Two shoot days, Sept 9 dinner through 9:00 PM wrap and Sept 10 RDC from booth build through the evening
  • EP / Director on the ground both days, directing and shooting the iPhone-first social layer, plus solo coverage of one or two after-parties at no charge
  • One cinema unit with wireless audio, one phone unit, all camera, lens, gimbal, and audio costs absorbed
  • 40 finished vertical clips total, delivered in three waves: 3 to 5 same-night selects Thursday morning, 8 more within 48 hours, the rest by day 10
  • 90 second hero film in 16:9 and 9:16, 10 stills, full repository
  • Color, captions, titles, and per-platform exports included
  • Editing handled remotely, no post seat flown or housed. Marcus drives in daily, no room on the bid
  • Insurance and the standard 20 percent production and payroll handling fee waived

Not included

  • RDC badges, venue access, or permits, assumed bumpp secures crew access for both days
  • Creator talent releases, secured by bumpp in advance per the brief
  • Dedicated stills photographer or retouching
  • Talent, host, or appearance fees
  • Paid distribution or platform spend
  • Contingency or weather day, none carried on this bid
terms

This is a short turnaround, so either way a payment on approval is what lets us book Joe's flight and the rooms the same day. Option one, $9,300: a 50 percent deposit on approval, and the remaining 50 percent invoiced on delivery of the final products. Option two, $8,600 paid in full on approval, saving $700. One invoice, everything handled in one go. Agreement and invoice issue on approval. Overtime beyond the scheduled windows agreed in advance.

print or save as pdf
Say go and Joe's flight gets booked the same afternoon.